The Path to Glory – 2024 Vietnam Kick-Off Event

On March 16, 2024, Hoà Bình Group held its kickoff event at the National Convention Center in Hanoi, Vietnam.Under the theme “The Path to Glory,” the event celebrated the achievements of 2023 and presented strategic plans to further elevate Edally in 2024.The ceremony opened with a special performance by Đan Trường, one of Vietnam’s most popular singers. The event was also graced by the presence of Joo Jin-young, CEO of Smile Beauty Systems—the company behind the Edally brand—and Executive Director Yoon Chung-han of Koreana, one of Edally’s key manufacturing partners.Directors who demonstrated outstanding performance in 2023 were awarded prizes including cars, motorcycles, and cash rewards.During the event, Hoà Bình Group also announced ambitious plans to strengthen Edally EX and Edally BH in 2024 and expand its branch network across the Indochina Peninsula—Thailand, Cambodia, Myanmar, and Laos—as well as Malaysia, Singapore, Indonesia, and Brunei by 2030. Edally’s continued growth and future achievements are highly anticipated.

2025.11.24

Edally Vietnam Retinol Cream & Royal Whitening UV Care Peel Launch

2025.11.24

Hoa Binh Group Visits COSMAX BIO’s Edally BH Production Facility

2025.11.21

Hoa Binh Group Visits Koreana’s Edally EX Production Facility

2025.11.21